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Understanding email deliverability

To better deliver your emails

Marion Duchatelet and Jonathan Loriaux have created a course for the OpenClassRooms platform on email deliverability. An opportunity to update our old White Paper on email deliverability! 24 pages of content, with text, graphics, photos, and even page numbering! And know that we will always be at your side to help you better deliver your emails!

This white paper is currently only available in French. If you have a question on the subject of this white paper, please do not hesitate to contact us.

The fight against spam is an essential element

"Find out why your emails are being treated as spam or junk. Find the answers to your questions. Whether it's about identifying spam, fighting spam, the concept of graymail, the concept of reputation, how to calculate a sender's reputation... Lots and lots of specific topics are covered in this White Paper. A nice update to our old 2015 White Paper!"

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Contents

Introduction Why do your emails go to spam? Identifying what is spam Fighting against spam Assimilate the messaging challenge and the concept of graymail The concept of reputation Identify the elements influencing your reputation Calculating your reputation Working on your reputation Measure the deliverability of your emails Understand the concept of "destination Analyze delivery performance Adopt best practices for deliverability Authenticate your emails correctly Make your sender identity consistent Choose between a dedicated or shared IP Collect quality addresses Target mainly active recipients Understand the differences between messaging systems Identify the main blacklists Optimize your deliverability according to your messaging system

Our other White Papers

Deliverability

Email deliverability

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