badsender logo

Understanding email deliverability

To better deliver your emails

Marion Duchatelet and Jonathan Loriaux realized a course for the OpenClassRooms platform on emailing deliverability. An opportunity to update our old White Paper on email deliverability! 24 pages of content, with text, graphics, photos, and even page numbering! And know that we will always be at your side to help you better deliver your emails !

This white paper is currently only available in French. If you have a question on the subject of this white paper, please do not hesitate to contact us.

The fight against spam is an essential element

"Find out why your emails are being treated as spam or junk. Find the answers to your questions. Whether it's about identifying spam, fighting spam, the concept of graymail, the concept of reputation, how to calculate a sender's reputation... Lots and lots of specific topics are covered in this White Paper. A nice update to our old 2015 White Paper!"


In this issue

Table of Contents

  • Introduction
  • Why are your emails going to spam?
    • Identify what is spam
    • Fight against spam
    • Assimilate the challenge of messaging and the concept of graymail
  • The concept of reputation
    • Identify the elements influencing your reputation
    • Calculate your reputation
    • Work on your reputation
  • Measure the deliverability of your emails
    • Understanding the concept of "destination
    • Analyze delivery performance
  • Adopt the best practices of deliverability
    • Authenticate your emails correctly
    • Make your sender identity consistent
    • Choose between a dedicated or shared IP
    • Collecting quality addresses
    • Target mainly active recipients
  • Understand the differences between messengers
    • Identify the main blacklists
    • Optimize your deliverability according to your email

Our other White Papers


Email deliverability


Deploy DMARC