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Dark Mode White Paper

Get an optimal emailing rendering when the Dark Mode is activated.

Dark Mode is a topic of its own. So is HTML integration for email. So imagine compiling the two... That's it, you see? It's complex, right? This White Paper is here to help you see more clearly...

This white paper is currently only available in French. If you have a question on the subject of this white paper, please do not hesitate to contact us.

How to manage the Dark mode ?

"With the release of various dark modes for apps and email service providers since 2018, Dark Mode was, without a doubt, one of the most "trending" topics in 2020 in the email marketing world. And it's still trending right now. But do you know how to handle it for all that?"


In this issue

Summary of our White Paper on Dark Mode in emailing

  • Introduction
  • What is the Dark Mode ?
  • Finally, the Dark mode is not new...
  • The advantages of Dark Mode.
  • Dark Mode issues in email.
  • Proof by example
    • First conclusions
  • Solutions
    • The meta tags
    • Media queries
    • The attribute [data-ogsc]
    • What's next?
  • Some good practices
  • Is Dark Mode worth the effort?
  • How can I detect who is checking my emails with the Dark Mode activated?
  • Case study.
  • Conclusion

Our other White Papers


Coding an email in HTML


Dark Mode


Design System Email