badsender logo

Dynamic content white paper

Personalize your marketing content

Badsender publishes and makes available to you a White Paper onautomation the personalization of your contents to allow you, via 7 simple solutionsto multiply your conversions.

This white paper is currently only available in French. If you have a question on the subject of this white paper, please do not hesitate to contact us.

Offer relevant and personalized content

"74 % of online consumers say they are frustrated by websites where content offered is irrelevant to their interests. If your company has so far refrained from automating content personalization, now is the time to make it right. Put personalization at the top of your strategic planning and start delivering the user experience customers expect, through automation."


In this issue

Content Personalization White Paper Summary

  • A new digital landscape
  • What is dynamic content?
  • Examples of dynamic content
    • Amazon
    • Netflix
    • Google
    • Other telling examples
  • How does dynamic content work?
    • A central marketing database
    • A dynamic content generator
    • An editable home page
    • An integrated e-mailing system
  • 7 ways to use dynamic content
    • Home pages
    • E-mailings
    • Forms
    • Redirections
    • Pop-ups
    • Personalized recommendations
    • Dynamic searches
  • Now it's personal

Our other White Papers


Analysis of statistics


Choice of campaign management tool


Dynamic marketing content