Want to improve your digital marketing? Email marketing is the channel most likely to increase your conversions! But to do so, you need to know how to create your own emails and newsletters (editorial, transactional...) in html.
You've come to the right place, to learn how to code a free html responsive email template, with impeccable rendering on outlook, gmail, android and all other email clients... And if it's too complicated for you, our integrators are here to help.

HTML email coding basics

HTML email integration is the method by which a developer will transform a graphic design (Photoshop, Figma, Sketch, etc... for the source file, with a JPEG file for confirmation) in HTML format.

Mockup for transforming a graphic model into HTML/CSS integration
Mockup for transforming a graphic model into HTML/CSS integration

To the question: "Is it more complex to code an email or a web page?"we will answer this: "It depends on the point of view." It also depends on the developer. The email integration is not so complex in the sense that it consists of "dumb and nasty". It is limited to the design of a single HTML file, designed via nested tables, with "inline" styles, and a folder of attached images, when the development of a web page will involve multiple files, multiple language types, multiple HTML tags and CSS properties, etc.

Mockup of an email structure (left) and a website (right)
Mockup of an email structure (left) and a website (right)

The techniques are radically different. And this is where the nested array construction makes things slightly more complex for the average developer used to using semantic elements: <div>,

, <p>, ,