Who has never been faced with a last minute disaster when designing an email campaign? Who has never trembled before sending an email campaign? When you press the "Send" button, are you sure you have thought of everything? With our checklist, we suggest you check various sensitive points before sending your email campaign. That's all there is to it.
Is my HTML code coded with tables? Do animated gifs have a "useful" first frame? Is my email still readable without the images displayed...
On a single page to print (or not), we offer you a small memo of the different points to check before sending your campaigns! We have tried to summarize the different points that are important to check throughout the design of your emailing campaign. From the reception of your HTML creation to the sending of the campaign, what are the different points you have to pay attention to? This checklist will help you not to forget anything during the design and the implementation of your emailing campaigns.
Email campaign
Campaign Title:
Address From :
Alias From :
Subject:
| Delivered files | Check 1 | Check 2 |
|---|---|---|
| The HTML file(s) | yes / no | yes / no |
| Image files | yes / no | yes / no |
| HTML code | Check 1 | Check 2 |
|---|---|---|
| Images and URL's are in absolute links | yes / no | yes / no |
The email is coded in tables (tags <table>, <tr> and <td>/<th>) | yes / no | yes / no |
The content starts in a table in width=100% rather than in the <body> | yes / no | yes / no |
| The CSS code is inline (except for the media queries for the mobile version) | yes / no | yes / no |
Images have an attribute width and alt | yes / no | yes / no |
| The color codes are well prefixed with # and are well on 6 characters | yes / no | yes / no |
| Special characters are url-encoded (é -> é) | yes / no | yes / no |
| Avoid background images | yes / no | yes / no |
CSS properties margin, padding and beacons <p> : make sure your email is designed in the different email clients | yes / no | yes / no |
| Images | Check 1 | Check 2 |
|---|---|---|
| The images have the right dimensions for the email | yes / no | yes / no |
| The images are in JPG or GIF format | yes / no | yes / no |
| Gifanimated: some email clients will only display the 1st frame of the animation. Make sure that no information is contained in the rest of the animation | yes / no | yes / no |
| Design | Check 1 | Check 2 |
|---|---|---|
| The email contains a call to action in its upper part | yes / no | yes / no |
| The email remains readable even with the images blocked | yes / no | yes / no |
| Calls to action are relevant to the purpose of the email | yes / no | yes / no |
| Point of attention before sending | Check 1 | Check 2 |
|---|---|---|
| The text version of the email is in place | yes / no | yes / no |
| The subjectline is not too long | yes / no | yes / no |
| If tracking is expected, the tracking parameters are in place | yes / no | yes / no |
| The different links have been tested. | yes / no | yes / no |
| The email has been proofread to avoid spelling or grammatical errors | yes / no | yes / no |
| Personalization is displayed correctly (first name, last name, ...) | yes / no | yes / no |
| The From address is correct | yes / no | yes / no |
| The email has been tested on different email clients (ideally, with tools such as Litmus or Email On Acid) | yes / no | yes / no |
| A spam test was performed from the sending platform with the parameters of the final shipment | yes / no | yes / no |