Father Castor, tell us a story...

The Badsender agency, in a few words.

The Badsender agency was born in 2014, under the impulse of Môssieur Jonathan Loriaux. Before, it was about (and since 2010) d'a blog dedicated to emailing. Over time, the audience has grown ... And paf, it makes Chocapic!
history badsender agency

Transfer to the full service agency Badsender, Transformers style.

In 2014, Badsender gradually turned into a business d'fullservice agency specialized in emailing and more broadly in the implementation of eCRM campaigns. Today, we are 10 employees. Boom. Take this in your hands.

Our cherished clients and our perimeter.

We work for Roland Garros (emails before, during, and after tournaments)Viadeo, Rue du Commerce, Sodexo, Mondadori... and many others, because we also outsource email missions for many generalist agencies (sometimes in white label). Yes, we are like that, what do you want...

Our priesthood, our mission to email marketing.

Our mission is to bring our expertise in the field of email marketing, theeCRMand deliverability by becoming an extension of your internal teams. Simply put.

They trust Badsender emailing agency.

And they are right! For their email designtheir HTML integration of newsletterstheir strategytheir deliverability... Whether you like it or not, whether you like it or not. That's the way it is. That's all Folks!

We vibrate for the emailing business...

And emailing jobs make us vibrate.

To keep it that way, we make sure to respect some essential principles.

Duty to advise.

Even though this can be a source of conflict between us, we will always ensure that we to warn you if we think you're going the wrong way!


The privacy of your customers and prospects is sacred. We will do everything in our power to protect it by respecting the legislation (but not only).

Good mood.

Work is a source of fulfillment for us! And we love to share our good mood in all our exchanges! Help us to cultivate it.

A balanced relationship.

We want to be your partner. This partnership must be balanced, putting everyone on the same line. This is an important condition for our mutual success.

And here are the members of...

The Badsender team.
Jonathan Loriaux agency Badsender
Jonathan Loriaux,

CEO & Founder.

Jonathan has been active for over 12 years in the field of emailing and eCRM. His journey started on the technical side (research and development, campaign integration...) before moving into sales as aeCRM expertand finally marketing consulting. Jonathan also leads deliverability training!
Grégory Van Gilsen agency Badsender
Gregory Van Gilsen,

Director of Operations.

Having studied graphic design, Grégory then developed his entire career in the field of email marketing and eCRM. After serving as a Digital Campaign Architect at various agencies, he joined Badsender in January 2015 as an Associate and to fill the role of Operations Manager.
Marion Moillet agency Badsender
Marion Moillet,

Head of account management.

After a BTS in marketing specialized for the hotel industry and a degree in new technologies applied to tourism, Marion worked for more than 3 years at an email router where she had the opportunity to learn all the professions related to emailing and eCRM. At Badsender, Marion is in charge of welcoming new customers and accompanying them.
Marion Duchatelet
Marion Duchatelet Bajeux,

Multichannel emailing and CRM consultant.

Coming from a commercial background, Marion has been working for Cabestan for almost 10 years, where she accompanied the evolution of the solution in terms of marketing and communication before becoming Marketing Director. After a two-year stint in a data agency, Marion now supports Badsender's clients in the evolution of their emailing and eCRM strategies. Marion also leads training on emailing strategy !
Fabien Vanacker
Fabien Vanacker,

Emailing integrator and campaign manager.

After a brief stint in national education and a successful reconversion as a webmaster, Fabien specialized in email marketing by joining Publicis ETO and then Soft Computing. During these years, he acquired a great command of Adobe Campaign and HTML email integration. Since 2017, Fabien is therefore our main Adobe Campaign specialist.
Thomas Defossez
Thomas Defossez,

Email designer and integrator.

Thomas started his career as an emailing integrator at Experian before creating his own web agency. Since 2013, Thomas collaborates on various projects of Badsender and since 2017 became an employee of the structure. Today, became the main ambassador of theemail design and theemail integration at Badsender. Moreover, he animates training on HTML code for emailing !
olivier fredon
Olivier Fredon,

Product manager LePatron

With more than 15 years of experience and a career path that has taken him to both agencies and advertisers, Olivier has a cross-disciplinary and multidisciplinary vision. brings relevant solutions daily in the development of our email editor LePatron!

stone jarrige
Pierre Jarrige,

Emailing Designer and Integrator.

Pierre lends us a hand every day for design and emailing Master Template, for the development and the realization of email on our email builder LePatronfor HTML and CSS development of email campaigns... We can't do without his services and his quality of work!

Hélène Brodin
Hélène Brodin,

Project Manager.

Hélène, an advertising executive who studied visual communication and direct marketing at ISCOM, has worked in various agencies, and created her own personal services company which has been very successful thanks to the use of social networks and targeted mailings. Now, she works as an emailing project manager for Badsender.

Sébastien Fischer
Sébastien Fischer,

Deliverability consultant.

Sebastien has a long history in the world of email marketing and email deliverability in France. He started his career at SmartFocus. He then joined Neolane as a deliverability consultant. (now Adobe Campaign) and in 2013 became deliverability manager at Cabestan. Since July 2016, Sébastien is the main deliverability consultant of Badsender.
Anonymous Badsender Agency

And why not you, after all...

Will you be next?

You want to join our team?

The Dream Team that makes you dream.

It's worth a try! Nothing ventured, nothing gained. He who knows how to wait, and all the rest!

And you can also join our network of emailing and eCRM experts if you wish!

Our carbon footprint at Badsender

We work daily to reduce the environmental impact of our activity. With our guide on the role of a CRM team in the ecological transition for example. Or the guide on eco-design email. In 2021, Badsender emitted 42 tons of CO₂. This represents 60 grams of CO₂ per euro of turnover (carbon intensity).

Our commitments climates

To improve our carbon footprint in 2022 (goal of reducing our carbon intensity by 20%)we have planned a number of initiatives. Here are the different orientations that have already been implemented or are being implemented in our organization, in order of impact:

Request carbon footprints from our partners and implement a purchasing and replacement policy for our partners that favors those with a policy of reducing their footprint.

Rather than purchasing services from external partners.

Continue to migrate our hosting infrastructures towards more environmentally friendly solutions.

We prefer open source solutions hosted by environmentally friendly companies. We give priority to suppliers with a strong environmental commitment.

We do not fly anymore to reduce our carbon footprint at Badsender. Not at all. Nada, que talle, que tchi, peau de balle, makach walou.

Minimization of travel at our customers' sites for services of less than a day. We are fully telecommuting and therefore do not have offices.

with Badsender employees.

And also, putting in place of a strategy Bring You Own DeviceNot to mention a lengthening of the renewal cycle.

For us, the carbon footprint is a management tool for our company.

Just like our balance sheet! It will allow us to better understand the reality of the impact of our activityand in so doingguide our decisions in order to improve ourselves. Badsender carried out its carbon footprint in collaboration with Sami.eco. A huge thank you to Alexis Lepage for his guidance, his patience and his pedagogy.

Did you know that?

We have initiated a project called Email Expiration Date aimed at to set up expiration dates in commercial emails in order to limit their infinite conservation.