Live on non-opt-in customers - SAVE THE DATE: Thursday, January 14 from 11:00 am to 11:30 am, learn how to communicate with your non-opt-in customers. It will happen here on Youtube Live. To add this live to your calendar, it's here.
The pitch: what is a non-opt-in customer?
Some of your contacts buy your products/services but have never given you permission to receive your email communications.
- How do you communicate with these non-opt-in customers?
- What exactly does the law say?
- How to talk to them ? How often should they be called upon?
- How long will the data be kept?
We'll try to answer all these questions, and any others you might have during the live show! For this, we'll be joined by Mélanie Defoort, who will explain the legal aspects of non-opt-ins.
Who is Melanie Defoort, our guest?
Mélanie is an IT/Personal Data Lawyer, she is also DPO. She works in the fields of digital and intellectual property in retail (E-commerce, computer contracts, personal data, creation, protection and management of intellectual property rights, advertising and sales promotion).
Need help?
Reading content isn't everything. The best way is to talk to us.
In short, she knows her stuff. If you're curious, you can check out her LinkedIn profile.
Suggest topics for our next lives!
For your information, this live chat on non-opt-in customers is organized under the impulse of one of our faithful readers! So if you too would like us to go deeper into a subject, don't hesitate to let us know here.
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