Deliverability training : Discover the video of the 1st lesson (out of 16) of our distance learning course

As you may know, we have launched our remote emailing training a few weeks ago.

On this occasion, we suggest you watch the introductory lesson of our module on deliverability. Just like that, for free, just for you 😉

On the menu of this introduction to email deliverability:

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  • Putting the fight against spam in context
  • Impacts on "honest marketers
  • Definitions of various key concepts in deliverability
  • A little reminder of the history of spam
  • Description of what is a botnet, a phishing attack and a graymail
  • A view on the responsibilities of each in the proper delivery of an email.

At the end of this deliverability training, our trainees are able to :

  • Anticipate the technical and marketing aspects that will allow you to obtain a controlled email deliverability
  • Identify a setup problem on your routing environment
  • Optimize your routing strategy
  • Measure the performance of your campaigns
  • Understand the specificities of the different Anti-Spam filters set up by Webmails and ISPs
  • Track and monitor the deliverability of your email campaigns
  • Know how to detect and resolve a deliverability incident.

Good viewing 😉

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