Badsender buys Google

We have been preparing for some time a large LBOand that's it, we did it. Google is now part of Badsender's assets. To be honest, Google was not our first idea, but in the end we are quite happy with our investment.

Why Google?

To be honest, it wasn't our first choice. Like everywhere, we also have the Microsoft/Apple divide within Badsender and there was a lot of internal discussion about which of these companies we would try to buy. The obvious choice would have been Microsoft for its greater presence in terms of emailing. On the other hand, Apple would have allowed diversify the product portfolio of Badsender. Finally, Google combines these 2 points. One of the most important messaging client on the market and a great diversification of product.
In fact, Badsender did not buy Google but Alphabet Inc, the conglomerate including Google. Because well, we might as well do it right!

And you are going to change things?

Visually, no, Badsender will keep its identity obviously, the latter being the parent company. We are currently thinking about changing the graphic identity of Google, but for the moment, it does not necessarily require a major rebranding, the company and its image being well known by the public. After, Thomas still has some ideas and is working on some pilot projects...
Concerning technologies, we will distill our methods, tools and knowledge at Google, but not too quickly, so that they can assimilate it.

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And at Google, how do they live it?

Sundar Pichai, the current CEO says he is quite happy. " I didn't expect such a small company to buy us, but in the end I'm quite happy, the atmosphere at Badsender seems to be excellent and I think it will have a positive impact on us!" . The acquisition is too recent to have the opinion of Google employees yet, but the first feedback seems good.
Moreover, Thomas Kuriann, the CEO of Google Cloud, has already told us that the feedback in his subsidiary is very positive. He himself said he was a fan of Badsender since the beginning and is very happy to be part of it. He also hopes that we will move the offices to France.

How will it work for the future?

You know how it goes, it takes some time to digest such a structure, but we don't intend to stop there. Apple, Microsoft, one or another international bank, and then, why not, try to conquer the world...
The author

One Response

  1. Very funny, I believed it for a long time because I thought you were talking about Google actions! I wasn't sure I was still on an email marketing site!
    Then the CEO's quote got me thinking...

    Well done!

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