Publicis ETO and Return Path have announced a partnership to develop a joint deliverability and marketing audit offer. This is an opportunity for the two companies to combine their expertise. Return Path's deliverability data will reinforce Publicis ETO's data marketing advice.
Nathalie Leurent, Director of the Services Division of Publicis ETO:
Combining data analysis and digital marketing expertise, this new offer fits perfectly with the hybrid approach of our partner agency, allowing us to cover the entire customer marketing value chain
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P.s. Badsender will publish an interview with Publicis ETO in the next few days.
About Return Path Return Path operates in the field of email intelligence. The company analyzes a large amount of data that is used to make email solutions more reliable, to fight against spam but also to help advertisers communicate more effectively via email by providing them with analysis solutions.
About Publicis ETO Publicis ETO is an agency of the Publicis Group specialized in Data Marketing and CRM. The agency provides customer knowledge solutions while bringing a strategic and operational approach to its clients.
