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In bulk, the e-mail marketing this week ... 100% francophone !

12/10/2010

This article may contain outdated links. Please feel free to consult our latest articles on the home page of our email blog.

In this edition, in bulk, Spam (as usual), design (to be or not to be), ReturnPath (Big brother?), a white paper (multi-channel), acquisition (not really performing), Signal Spam (the return of vangeance), a glossary (to read better) and transactional (for the butchery of the future).

Online threats - Tomorrow's mail - An article inspired by several conferences given during the 8th Anti-Spam Summit.

Should my e-mailing have the same design as my website?Sarbacane - So are these emails and other newsletters an extension of your website or a media in its own right?

Email delivery increasingly difficult in Europe - Dolist - New edition of the now traditional ReturnPath study on email deliverability in Europe.

Target fatigue: how relevance-driven cross-channel marketing scenarios lead to personal interactions - Selligent - Jean-Paul De Clerck talks about the white paper "Efficient customer interactions: how to prevent marketing fatigue?" published by Selligent.

The risks and opportunities of email acquisition according to Epsilon International - Email Way - Jérôme Gays summarizes a conference by Frédéric Testard entitled "The risks and opportunities of acquisition emailing".

A new impulse for Signal Spam - Email Way - Signal Spam is a French initiative (public/private partnership) aiming at centralizing the reporting of spam.

Email marketing glossaryKeyanping - Small basic glossary of the emailing world

Traditional emailing is dead, long live transactional emailingSnipemail - 2011 is going to be difficult, it's time to get ready!

Need a design system email ? Or an email design at all? Or an HTML integration for email ? Or an email builder ? We can also offer you :

Badsender also animates a training on the subject of HTML development of an email !

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