En vrac, les news de l’#emailingCommunity avec de la Customer Journey, des ventes B2B, Gmail sur iOS et des Third-Party Data

Why mobile is no longer in focus – it’s all about the journey

Email strategies must recognise users are now constantly moving between devices. Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the customer journey that is gradually blurring between devices? Since Apple launched the iPhone in 2007, smartphones have saturated our society with as much as two thirds of UK’s population owning one according to Ofcom(1). Even before we have stumbled out of bed in the morning, we are likely to have checked our mobile to catch up on the news, read emails, get the weather forecast and browse social media channels.

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Comment la sales intelligence transforme la vente en B2B

Dire que le métier de commercial a changé est un euphémisme. Entre le commercial traditionnel, d’avant l’âge de l’informatique et de l’Internet, et celui de l’horizon 2020, il n’y a en fait plus grand-chose à voir. Ce fossé s’est encore accru de façon considérable avec la sophistication des solutions d’exploitation des Big Data et de l’analyse prédictive au service de la vente en B2B.

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Gmail and Google Calendar get a whole lot better on iOS

Today we’re making some changes to the Gmail and Google Calendar apps on iOS. When you get the next Gmail iOS app update, you’ll notice some exciting changes: The biggest overhaul of the app in nearly four years. It’s the Gmail you know and love, with a fresh new look, sleeker transitions and some highly-requested features. It’s a lot faster, too.

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How I Learned to Stop Worrying and Start Loving Third-Party Data

Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. But there is a big difference in how first-party data and third-party data are perceived by marketers. First-party data, which companies get on their own through research, tests, and even qualitative interviews, is more trusted. Third-party data, which companies get out-of-house from other companies, is viewed with suspicion.

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