Ignoring Usability When Selecting An Email Service Provider Is A Giant Waste Of Money
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I’ve watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn’t necessarily meant that they’ve grown easier to use. In fact, the opposite seems to be true, that the more advanced the features, the more challenging the interface should be—or so people seem to think. They tend to think getting more advanced functionality means accepting poor usability, as a kind of trade-off.
The Ultimate Guide to Styled ALT Text in Email
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Alt text in email is now the standard practice for email aficionados.
Emarsys Secures an additional $22MN
Emarsys, has recently announced a $22.3M funding round by TPG Specialty Lending Europe (TSLE), the European specialty credit platform of TSSP. This financial loan is designed to fuel development in artificial intelligence and data science, as well as , speed up expansion at Emarsys as it increases on recent success and looks to fresh prospects in existing as well as new markets, including the U.S.
SimplyMarket.fr choisit ACTITO pour personnaliser son marketing relationnel
SimplyMarket.fr, la branche hypermarché d’Auchan Retail, qui compte plus de 260 points de vente en France, choisit la solution ACTITO, une suite de marketing relationnel agile, afin de mettre en place un marketing client individualisé, 100% adapté à ses besoins.